Subcrew Aluminum Labels 

Subcrew Black-anodized Product Labels

Subcrew Black-anodized Product Labels

Unbeknownst to the naked eye, this Subcrew label appears to be installed via rivets. So long as this label remains untempered, no one would ever realise that the rivets are purely for aesthetic purposes only, and that the label was in fact attached via 3M adhesive tape instead.

The processes involved to achieving this aesthetically masculine and sturdy anodized aluminum labels is actually rather tedious, as seen from the pictures below. The standard rivet was never meant for such purposes, and thus had to first be manually cut to shorten the rear protruding end. The key lies in the length of the remaining rivet. Too long and extra steps would be needed to file off the excess afterwards, and if it’s too short there would be enough left to hold the rivet in place.

Rivet Cutting Process

Rivet Cutting Process

The rear of the aluminum label’s holes are then lightly drilled with a counter-sunk drill bit, after which the rivet will go through the drilled hole and hammered in place, sitting nicely and firmly in the counter-sunk hole.

Drilling Counter-sunk Holes

Drilling Counter-sunk Holes

Hammering rivets in place

Hammering rivets in place

Showcased below are three different versions of the label. The top row features black-anodized aluminum with Pantone-coded grey. The real winner, in my opinion, goes to the labels in the middle row, which are colorless-etched instead. The result is very similar to sand blasting, a rugged and coarse finishing very befitting of this label’s intended image. The last row spots the aluminum label in its natural finishing, with colorless etching and clear-anodize. Each has their own unique appeal, and is premium to the touch.

Assortment of Subcrew Labels

Assortment of Subcrew Labels

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